IMPORTANT QUESTIONS WITH ANSWERS - IGNOU : MCOM : IBO 2 - INTERNATIONAL MARKETING MANAGEMENT

IMPORTANT QUESTIONS & ANSWERS

IGNOU MCOM

IBO 2 - INTERNATIONAL MARKETING MANAGEMENT

UNIT - 1

1. Define marketing and explain its implications. Explain how marketing is different from selling.

Ans. CLICK HERE

2. What are the marketing concepts? Explain the process of evolution of these concepts.

Ans. CLICK HERE

3.  What is marketing mix? Explain the components of marketing mix.

Ans. CLICK HERE

4. Why do firms go international? Explain with the help of examples from Indian context.

Ans. CLICK HERE

UNIT - 2

1. Do you think that Indian companies have adequately responded to changes in domestic and external environments and have carried out the necessary modifications in their international marketing strategies? Explain in detail. 

Ans. CLICK HERE

2. Write a note on EPRG Orientations.

Ans. CLICK HERE

UNIT - 3

1. Explain how technological  advances influence marketing strategies of an international marketer.

Ans. CLICK HERE

2.What are the components of International marketing ? Explain.

Ans. CLICK HERE

UNIT - 4

1. What is the relationship between market segmentation, market targeting and product positioning ?

Ans. CLICK HERE

2. Discuss the importance of market segmentation in marketing decisions and explain the bases of market segmentation.

Ans. CLICK HERE

3. what are the different market targeting strategies ? Explain them with appropriate examples.

Ans. CLICK HERE

4. "Global positioning is most effective for product categories that approach either end of 'high-touch/high-tech' continuum". Elaborate.

Ans. CLICK HERE

UNIT - 5

1. Explain various steps involved in the process of international market selection.

Ans. CLICK HERE

2. Explain how various political, social and cultural conditions influenced foreign market selection.

Ans. CLICK HERE

3. 'Analysis of legal conditions are a very critical component in selecting foreign markets'. Do you agree Explain how they influence market selection. 

Ans. CLICK HERE

UNIT - 6

1. State the various modes of entry to foreign markets. Briefly explain each of them.

Ans. CLICK HERE

2. Differentiate between joint venture and strategic alliance. Explain their relative advantages and disadvantages as strategies for foreign market entry.

Ans. CLICK HERE

3. Differentiate between licensing and franchising and explain their relative advantages and disadvantages as international market entry strategies.

Ans. CLICK HERE

4. Which is the mode of entry where the international business firm can start international marketing without any investments abroad? Explain it along with its merits and limitations. 

Ans. CLICK HERE

UNIT - 7

1.  Describe the phases of the international product life cycle. How does it help to the planning of the product.

Ans. CLICK HERE

2.  What are the risks involved in the new product development? Explain the process of the new product development.

Ans. CLICK HERE

3. What are the main characteristics of product development? Discuss the importance of product development in the present highly competitive environment.

Ans. CLICK HERE

UNIT - 8

1. What do you mean by Branding? Explain the importance of branding.

Ans. CLICK HERE

2. Describe the functions and importance of packaging. What are the special considerations in packaging and labeling in international marketing?

Ans. CLICK HERE

5. Differentiate between warranty and guarantee. What are their role in marketing ?

Ans. CLICK HERE

UNIT - 9

1. Describe the factors to be considered in pricing for international marketing. Which factors are irrelevant for pricing in domestic market ?

Ans. CLICK HERE

2. explain the important methods of pricing in international marketing. 

Ans. CLICK HERE

3. Briefly describe the pricing process followed in export marketing. Enumerate the steps involved in export pricing procedure.

Ans. CLICK HERE

4. What is the main objective of adopting transfer pricing? Briefly describe the alternative methods applied in transfer pricing. 

Ans. CLICK HERE

UNIT - 10 

1. Distinguish between direct and indirect selling channel. Discuss the advantages and disadvantages of both the channels.

Ans. CLICK HERE

2. Distinguish between domestic agents and domestic merchants. Explain various types of domestic agents.

Ans. CLICK HERE

4. What are the factors affecting the channel choice? Discuss the criteria for selection of channels. 

Ans. CLICK HERE

5. Do you think that the overseas agents are advantageous. Discuss and explain how can you identify a foreign agent.  

Ans. CLICK HERE

6. Write short notes on the following: (a) Overseas agent (b) Piggy backings (c) Export agency agreements.

Ans. CLICK HERE

UNIT - 11

1. What process is marketing communication? Outline the elements of a simple communication

Ans. CLICK HERE

2. Describe the differences between domestic and international marketing communications.

Ans. CLICK HERE

3. Discuss the role of international marketing communication in the international marketing strategy of a company.

Ans. CLICK HERE

4. Explain the key decisions in international marketing communication. 

Ans. CLICK HERE

UNIT - 12

1.  Discuss the role of advertising in the international marketing process.

Ans. CLICK HERE

2.  Compare the different approaches to budgeting for advertising.

Ans. CLICK HERE

3.  Discuss the merits and demerits of direct mail as a promotional tool. How does it different from other form of advertising ?

Ans. CLICK HERE

UNIT - 13

1. What do you understand by personal selling ? Discuss the various steps involved in personal selling, with appropriate examples.

Ans. CLICK HERE

2. Explain in detail the main consumer promotion tools.

Ans. CLICK HERE

UNIT - 14 

1. Differentiate between domestic and international marketing planning.

Ans. CLICK HERE

2. Explain how are contractual arrangements utilized for effecting control of international operations?

Ans. CLICK HERE

3. Discuss briefly the sequence of control process used to control overseas marketing operations.

Ans. CLICK HERE

UNIT - 15

1. Define services and explain how they are different from Products.

Ans. CLICK HERE

2. Explain the importance of services in international trade. Critically evaluate the opportunities of India in international marketing in services.

Ans. CLICK HERE

3. Explain the main features of GATS.

Ans. CLICK HERE

4. Discuss Various Barriers to international marketing of services. Examine how these barriers can be overcome with the implementation of GATS.

Ans. CLICK HERE

UNIT - 16

1. Explain how mergers and acquisitions affect global competition.

Ans. CLICK HERE

2. Examine how advances in information technology impact business.

Ans. CLICK HERE

3. Discuss some of the important social, ethical, and environmental issues in international business.

Ans. CLICK HERE

4. Write short notes on the following: (a) Telemarketing (b) e-business.

Ans. CLICK HERE

UNIT - 17

1. Explain the significance of international marketing research in today's globalized market.

Ans. CLICK HERE

2. In what manner do political system and economic factors influence international marketing? Answer with suitable examples.

Ans. CLICK HERE

3. International marketing research is full of complexities'. Comment.

Ans. CLICK HERE

UNIT - 18

1. What is sampling ? Explain different methods of sampling.

Ans. CLICK HERE

2. What are the difference between Primary And Secondary data ?

Ans. CLICK HERE

UNIT - 19

1. Why is analysis of data important in the market research process? Elaborate the steps involved in the data  analysis process.

Ans. CLICK HERE

2.  "Poor presentation will undo the entire market research exercise". Comment.

Ans. CLICK HERE