Ans. CHALLENGES FOR FINANCIAL MANAGER
While mobilization of funds and investments of funds have been the
prime responsibility of financial manager/CFO owing to momentous changes in the
business environment particularly economic and financial, the nature of challenges
faced by financial manager have undergone immense shifts. The first and the
foremost challenge is shareholders value creation. The shareholders, even the
minority, have become demanding and vocal. They are no more satisfied with increasing
sales, or decreasing costs; they want growing total shareholders return. As a
consequence, the financial manager has to concentrate not only on earning per
share but also on market capitalization.
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