Ans. TNC ( Transnational Corporation )
At the outset it must be made clear that very
often the term 'Multinational Corporations' is used in the literature for the
TNCs. There is, however, according to some, a difference between MNCs and TNCs.
According to some experts, MNCs produce commodities/products for domestic
consumption of the countries in which they operate. The TNCs, on the other
hand, concentrate on producing products/commodities to meet the markets of
third countries, This difference is not normally made while referring to either
MNCs or TNCs. Therefore, in our context MNC can also be called TNC.
Transnational corporations are defined as an
organization that owns productive assets in different countries, and has common
strategy formulation and implementation across borders. They are engaged in
international production under the common governance of their headquarters.
WHY FIRMS
BECOME TRANSNATIONAL ?
The firms become transnational due to number
of reasons. The major reasons are discussed below :
i) To
protect themselves : The firms are exposed to the risks and uncertainties of the
domestic business cycle. By setting up operations in another country, they can
often diminish the negative effects of economic swings in the home country.
ii) To tap
the growing world market : As a result of globalization, the rapid growth of similar goods
and services are produced and distributed by TNCs on a world scale. The firms
want to tap such a growing world market for goods and services.
iii)
Response to increased foreign competition : The Firms become transnational in
response to increased foreign competition and to protect world market shares.
In order to follow the competitor's strategy, the firm sets up operations in
the home countries of competitors.
iv) To
reduce costs : TNCs set up operations close to the foreign customer to reduce
costs. By doing so, they can eliminate transportation costs, avoid the expenses
associated with having middlemen to handle the product, respond more accurately
and rapidly to customer needs and take advantage of local resources.
v) To reduce
tariff :
The firms may overcome tariff walls by serving a foreign market from within.
For example firms producing the goods within the European community can
transport them to any other country in the bloc without paying tariffs.
vi) To take
advantage of technological expertise : In order to take advantage of technological
expertise, the firms manufacture goods directly in the foreign market. The
direct involvement in foreign markets brings the company closer to increasing
technological developments. They are prepared to respond by acquiring new
technology. Thus, they are able to protect their international competitiveness.
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