IGNOU : M.COM : IBO 4 : UNIT 15 : Q - 2. Discuss the institutions providing technical and specialized services to the export sector in India.

 

Ans. TECHNICAL AND SPECIALISED SERVICES ASSISTANCE

Export marketing effort at the individual corporate level also needs to be reinforced through a II number of technical and specialized service inputs..These cover important and crucial areas like packaging, quality control, risk coverage, promotion and finance. Let us now discuss them in detail.

Indian Institute of Packaging

Packaging plays a crucial role in export marketing, The task has been rendered extremely complex and challenging because of the conflicting nature of expectations from the foreign buyers, Invariably, they insist on a very strong and sturdy package on the one hand to ensure the physical safety of the goods, and also at the same time insist on a package to be extremely easy to unpack. Good packing reduces the unpacking labour cost as well as saves time. Hence, Government of India have established the Indian Institute of Packaging, for rendering assistance, advice and guidance to help lIndian exporters to effectively tackle the challenges on the packaging front,

The Institute is primarily engaged in organizing training programmes on packaging technology. It has been recognized as an agency for testing and evaluation of packages for hazardous cargo and authorization for UN certification for exports . It is engaged in developing national standards of packaging and eco-friendly packages. It has been identified to act as the coordinating agency for introduction of Bar Coding technology in the country with special emphasis on export of Indian goods.

Export Inspection Council And Agency

Development Commissioner, small Scale Industries Organization: The Directorate has the headquarter in New Delhi and extension centers located in almost all States and Union Territories . They provide export promotion services almost at the doorsteps of the small scale industries and cottage units. The important functions are:

i)  to help the small scale industries to develop their export capacities

ii)  to organize export training programmes

 iii)  to collect and disseminate information

iv)  to help such units in developing their export markets

v) to take up the problems and other issues related to small scale industries

Besides, there are Directorates of Industries, National Small Industries Corporation and State Corporations for the promotion of exports from small scale industries.