Ans. Difference between selling and marketing
|
Selling |
Marketing |
|
1. Emphasis is on the product. |
Emphasis is on consumer needs and wants |
|
2. Company manufactures the product first and then decides to sell
it. |
Company first deter~nines customers
needs and wants and then decides liow to produce and deliver a product to
satisfy these wants. |
|
3. Management is sales volume oriented. |
Management is profit oriented. |
|
4. Planning is short-run-oriented, in terms of today's products and
markets. |
Planning is long-run-oriented, in terms of
new products, tomorrow's markets and future growth. |
|
5. Stresses needs of seller. |
Stresses needs and wants of buyers. |
|
6. Views business as a good producing process. |
Views business as consumer satisfying process. |
|
7. Emphasis on staying with existing technology and reducing costs. |
Emphasis on innovation on every sphere,
on providing better value to the customer by adopting a superior technology. |
|
8. Different departments work as in a highly separate water tight
compartments. |
All departments of the business operate
integrated manner, the sole purpose being generation of consumer I
satisfaction. |
|
9. Cost determines price. |
consumer determines price, in turn price
determines cost |
|
10. Selling views customer as the last very purpose in business. |
marketing views the customer as the link
of the business. |
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