IGNOU : M.COM : MCO 1 : UNIT 7 : Q - 4. What do you mean by values ? How value-based organisation can be created ?

Ans. Values provide the basic foundation for understanding a person’s attitudes, perceptions and personality. Values contain judgmental element as to what is right, good, or desirable. Values have both content and intensity attributes. Content attribute describes- what is important; intensity attribute describes- how much is it important. When individual’s values are ranked in terms of their intensity, we obtain that person’s value system. Value system is a hierarchy based on a ranking of an individual’s values in terms of their intensity. All of us have a hierarchy of values that forms our value system. However everyone does not hold the same values. Edward Spranger defines the values as the constellation of likes, dislikes, viewpoints, shoulds, inner inclinations, rational and irrational judgements, prejudices, and association patterns that determine a person’s view of the world. M. Rokeach defines values, as a specific mode of conduct or end-state of existence, personally or socially preferable to an opposite or converse mode of conduct or end-state of existence.

 

It is important to study values, as it influences attitudes, perceptions, motivation, evaluations, interpersonal relationships, behaviour, conflict handling styles, leadership patterns etc. In nutshell, values are at the core of bahaviour pattern of an individual.

 

DESIGNING VALUE BASED ORGANISATION

Organisations should be so designed that they ensure high productivity, high satisfaction of all stakeholders, and low negative factors such as absenteeism, employee turnover etc.

A value-based organisation promises sustainability and prosperity to its endeavours. For designing valuebased organisation, based on suggestions of Tannenbaum and Davis, following points may be useful.

• Treat people with trust.

• Be respectful to human being.

• Treat people as dynamic entity.

• Accept and utilise human differences.

• Treat individual as a whole person.

• Encourage appropriate expression of feelings.

• Promote authentic behaviour.

• Use authority and networking for benefit of organisation.

• Encourage appropriate confrontation.

• Encourage willingness to take calculated risks.

• Set process which shall take care of effective accomplishment.

• Emphasise collaboration.