IGNOU : M.COM : MCO 1 : UNIT 7 : Q - 3. For a manager, what are the uses of learning about attitudes ?

Ans. WORK RELATED ATTITUDES

Field of Psychology deals in hundreds of attitudes. Organisational Behaviour is concerned with work-related attitudes and behaviour. There are primarily three work-related attitudes which have significant influence on the organisation.

• Job Satisfaction: The various attitudes people hold towards their jobs are referred to as job satisfaction. It is individuals’ cognitive, affective, and evaluative reactions towards their jobs.

• Job Involvement: It indicates how far individuals identify themselves with the job, and whether outcome of the work is attached to self worth.

• Organisational Commitment: It explains how people feel toward their organisations. It is an attitude, which reflect the extent to which people identify with and are involved with their organisations and are unwilling to leave them.

Organisations should attempt to continuously gauge the attitudes of personnel at work place, so that corrective measures may be taken in proactive manner, for ensuring desirable behaviour at work place.

It is important to study attitudes, as attitudes influence behaviour. Now we shall focus our attention toward another issue -values- that influences attitudes, and in turn also determine choice of action as well as behaviour.